Research

Hong Kong Skyline

I am a multi-method and multi-disciplinary researcher whose research focus evolves around mass media and popular culture. I am particularly interested in Mediatisation of Cultural Identity, Film Studies, Popular Entertainment and Consumerism. Much of my scholarly work has been focused on the issues of Soft Power in the context of South-East Asia and visual communication, but my dissertation also explores the ideas of nationalism.

In a work titled “Remembering the Yugoslav War in Contemporary Croatia and the Shaping of Croatian National Identity,” I investigate the way that television programs affect collective memories and ways in which holiday broadcasts can be used to construct and promote a sense of national identity. Specifically, I use the qualitative data, such as interviews with two presidents, textual analysis of twenty years’ worth of TV footage, as well as archival records (newspaper and patriotic music), to identify key ideological messages, and to explore the evolution of a Croatia's Victory Day.

My research has been presented at a number of international conferences such as the ICA, AEJMC, NCA, ACMMC, and others.

Full publications are available for reading at this LINK.

PUBLICATIONS:

Lovric, B (2019). “Pokémon Fandom as a Religion: Construction of Identity and Cultural Consumption in Hong Kong” in Handbook of Fandom in Contemporary Consumer Culture; ISBN13: 9781799810483
Lovric, B. and Hernandez, M. (2019). "The House of Black and White: Identities of Color and Power Relations in the Game of Thrones" in Revista Nos Journal, Vol. 4, Issue 2; ISSN: 2448-1793
Lovric, B. (2018). "From Film Stories to National Soft Power: Policies and Film Content of South Korea, Japan and China" in Palgrave Handbook for Asian Cinema, doi: 10.1057/978-1-349-95822-1; isbn: 978-1-349-95821-4
Lovric, B. (2019)."Soft Power and Film: Image of China in International Film Festivals" - Under Review
Lovric B., Liu B. and Scialpi V. (2018). "Consumer Behavior and Popular Media: Multimodal Effects of a Documentary “The Men Who Made Us Fat” International Journal of Social Science and Humanities Research, Vol. 6, Issue 4)
Madrid-Morales, D. and Lovric, B. (2015). ‘“Transatlantic connection”: K-pop and K-drama fandom in Spain and Latin America’, Journal of Fandom Studies 3(1), pp. 23–41, doi: 10.1386/jfs.3.1.23_1
Lovric, B. (2015).“Soft Power”, Journal of Chinese Cinemas, doi: 10.1080/17508061.2016.1139798, issn: 1750-807X

LINKS TO WRITING SAMPLES:

Lovric, B. (2018). "From Film Stories to National Soft Power: Policies and Film Content of South Korea, Japan and China" in Palgrave Handbook for Asian Cinema, doi: 10.1057/978-1-349-95822-1; isbn: 978-1-349-95821-4
Lovric, B. and Madrid-Morales, (2015). ‘“Transatlantic connection”: K-pop and K-drama fandom in Spain and Latin America’, Journal of Fandom Studies 3(1), pp. 23–41, doi: 10.1386/jfs.3.1.23_1
Lovric, B. (2015).“Soft Power”, Journal of Chinese Cinemas, doi: 10.1080/17508061.2016.1139798, issn: 1750-807X

CONFERENCE PAPERS:

-(forthcoming)    “Global Lifestyles with Local Characteristics: Bicultural Identity of Asian-Americans and Cultural Consumption in Hong Kong” at The American Studies Association of Korea International Conference in Seoul (S. Korea);[September 2019].

-June 2019, “Pokemon Fandom as a Folk Religion: Construction of Identities and Cultural Consumption in Hong Kong“at 13th Asian Cinema Studies Society Conference in La Salle College of the Arts in Singapore
-August 2018, "Chinese Films Abroad: Balancing Soft Power and Orientalist Stereotypes in the “Big Three” Film Festivals";  AEJMC Conference; Washington, DC (USA)
- April 2017, “Orientalist Selections in International Film Festivals”;  Ubiquitous Cinema - Education, Mobility, and Storytelling Conference; Beijing Film Academy (China)
- November 2016, "The Bitter Side of Sugar: Effects of Multimodality on Health Information Learning and Behavioral Changes"; NCA 102nd Annual Convention in Philadelphia,(USA)
- July 2015, "Hallyu goes to (Latin) America: a survey of K-pop and K-drama fandom in Spanish speaking countries" at The 9th International Convention of Asia Scholars in Adelaide, (Australia); Presented by Madrid Morales, Daniel
- November 2014, "Communicating Japan's Identity: Popular Films and Soft Power" at The Fifth Asian Conference on Media & Mass Communication 2014 (MediAsia2014) in Osaka (Japan)
- September 2014, "Harnessing the Soft Power: What Stories do Chinese Movies Tell about China?" at China's Media Go Global Conference in Tsinghua University, Beijing (China)