I am a multi-method and multi-disciplinary researcher whose research focus evolves around mass media and popular culture. I am particularly interested in Mediatisation of Cultural Identity, Film Studies, Popular Entertainment and Consumerism. Much of my scholarly work has been focused on the issues of Soft Power in the context of South-East Asia and visual communication, but my dissertation also explores the ideas of nationalism.
In a work titled “Remembering the Yugoslav War in Contemporary Croatia and the Shaping of Croatian National Identity,” I investigate the way that television programs affect collective memories and ways in which holiday broadcasts can be used to construct and promote a sense of national identity. Specifically, I use the qualitative data, such as interviews with two presidents, textual analysis of twenty years’ worth of TV footage, as well as archival records (newspaper and patriotic music), to identify key ideological messages, and to explore the evolution of a Croatia's Victory Day.
My research has been presented at a number of international conferences such as the ICA, AEJMC, NCA, ACMMC, and others.
Full publications are available for reading at this LINK.
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